我第一次认真思考，内容应该怎样被呈现。

作业自由度很高。我探讨过“迪士尼世界越来越不需要王子”，也解析过电影配乐如何改变画面情绪。那时我开始学习提炼自己的观点，再把文字变成画面、声音和节奏。

学校教学方向是偏新闻学严肃风格，与此同时，教授们也一直在提醒我们，视频的短频快是不可避免的趋势，表达方式一直会变，但内容永远为王。

传播学让我开始留意舆论是如何形成的，小时候听到“历史是个任人打扮的小姑娘”，我只觉得这句话有趣，后来才明白，同一件事经过不同的选择、排列和讲述，会留下完全不同的印象。

这段经历留给我的，在理解别人之前，也不要忘记理解自己。既要知道观众想听什么，也要保留自己的判断、理想主义和人文关怀。

This was the first time I thought seriously about how content gets presented.

The assignments were wide open. I argued that Disney’s world needs princes less and less; I took apart how a score changes what you feel about an image. That’s where I learned to sharpen a point of view — and then turn words into pictures, sound and rhythm.

The department leaned serious and journalistic. At the same time, our professors kept reminding us that short, frequent, fast-paced video was an inevitable trend: the form keeps changing, but content is still king.

Communication studies made me notice how public opinion gets built. As a kid I’d heard the line that history is a little girl you can dress up however you like, and I just thought it was clever. Later I understood it: the same event, differently chosen, ordered and told, leaves a completely different impression.

What this experience left me with was a reminder: while understanding others, do not forget to understand yourself. Know what an audience wants to hear, while keeping your own judgment, idealism and care for people.

研究生去旧金山学电影，导演方向。光影、台词、物件怎么摆、故事怎么讲……太美妙了，我第一次真切感到“美”是可以被造出来的。

同时电影也是一件极其依赖协作的事。一部短片需要摄影、演员、灯光、录音、制片和剪辑等等共同完成。我需要快速找到靠谱、能力强的人，也得琢磨别人做事的动力源，如何激发他们帮我完成作业，最重要是能说清楚我的价值在哪。

还有一点，在这段学习期间，我第一次直观地面对“天赋”这件事。同样的光线、场景和素材，在不同的人手里，会长成完全不同的样子。因为人看见世界的方式，本来就不一样。

这段经历留给我的，是对人的好奇，对细节的敏感，以及对专业和天赋的尊重。有些技术可以通过练习获得，但感受力、判断力和叙事方式，很难被做成统一的标准。

For grad school I went to San Francisco to study film, on the directing track. Light and shadow, dialogue, where to place an object, how to tell the story… it was wonderful. It was the first time I really felt that beauty is something you can build.

Film is also relentlessly collaborative. One short needs a cinematographer, actors, lighting, sound, a producer, an editor. I had to find reliable, capable people fast — work out what actually drives them, figure out how to get them to help me finish my assignment, and above all say clearly what I was worth to them.

One more thing: this was where I first came face to face with talent. The same light, the same location, the same material — in different hands it grows into something completely different. Because people simply don’t see the world the same way.

What this experience left me with was curiosity about people, an eye for detail, and respect for both skill and talent. Some techniques can be learned through practice, but sensibility, judgment and ways of telling a story are hard to reduce to a single standard.

毕业以后我一直在自己家的公司工作。那里让我很快接触真实问题，也让我习惯了在熟悉的业务里不停解决问题。

AI 降低了学习的成本。现在想了解一个概念、行业或工具，比过去容易得多。但前提是，我得先知道还有什么值得学。很多时候不是 AI 给不了答案，而是我还不知道该问什么。

这也是我来中欧读 MBA 的重要原因。金融、实业、技术等不同背景的同学，会不断带来我原本不会关注的问题。在信息茧房里，人很容易只把熟悉的东西越看越深；换一群人、换一个环境，反而会迫使我看见自己的经验之外还有什么。

这段经历留给我的，是重新拆解自己知道的，放开眼界了解外面的商业世界，最终落地自己的想法。

I have worked in my family’s company since graduation. It gave me early access to real problems, but it also made me very good at solving problems inside a world I already knew.

AI has made learning cheaper. A concept, an industry or a tool is easier to explore than ever. But first I need to know what is worth learning. Often the problem is not that AI cannot answer me—it is that I do not yet know what to ask.

That is a large part of why I came to CEIBS. Classmates from finance, industry, technology and other fields keep bringing up questions I would never have followed on my own. Inside an information bubble, it is easy to go deeper only into familiar subjects; a different group of people forces me to notice what sits outside my experience.

What this experience left me with was a chance to re-examine what I know, broaden my view of the business world beyond my own experience, and ultimately put my ideas into practice.